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Boulevard Buick GMC has been your Long Beach Dealer since 1961. That's over 50 years in the automotive business. Looking around at today's competition, it seems there are just a handful of us active, multi-generational dealers left.

Since my dad started Boulevard Buick down on American Avenue in Long Beach all those years ago, much has changed, but what hasn't is that Boulevard is still one of the friendliest places to buy or lease a new or used car or truck in all of Los Angeles and Orange County. He prided himself on taking care of customers like they were his own mother. And my partner Ron and I continue to carry that same belief today.

Our excellent reputation has extended our customer base to include such cities as Cerritos, Torrance, Culver City, Palos Verdes just to name a few, we can say we have clients in all areas of the South Bay Peninsula, most of Orange County, and of course, Los Angeles County.

Please come in and let us show you how we're different. We promise you a great car buying experience and a friendly modern facility that allows us to give you great personal service. Our motto is "We're EASY to deal with!" for a reason. We're located at Cherry Ave and the 405 Freeway, in the beautiful Signal Hill Auto Center. We are easily accessible right off the 405 whether you are coming from Buena Park, Westminster, Cypress, Seal Beach, Cerritos we are just minutes away... Remember we want to be your Long Beach General Motors dealer. Click on our “Hours and Directions” link to get the most direct route to our location. We hope to see you soon at Boulevard Cadillac.

  • Dealership Contacts (562) 264-0919
    • General Manager
      Chad Charron
      General Manager

      Our General Manager here at Boulevard has been holding this family together the 14 years that he's been in this industry! Chad is well known for his sincerity, and the way he cares for his employees & customers. Chad is a family guy, and had also recently gotten married! When Chad isn't taking care of the family here at Boulevard he enjoys playing guitar, working out at the gym & spending time with his beautiful wife Ashley in the lovely city of Huntington Beach.

    • General Sales Manager
      Tom Burley
      General Sales Manager

      Tom lives in Los Alamitos and has an extensive background with General Motors. Tom's decades of knowledge and experience makes him the perfect choice to run our sales department.

    • New Car Manager
      Alex  Paramo
      New Car Manager

      Alex Paramo is our New Car Manager. Our fellow employees and customers really value Alex and his commitment to them. Alex is a man of his word and has always gone above and beyond the length needed to get the job done for the past 24 years in the car business. In Alex's free time, he loves to golf at Moore Park Country Club in Ventura. He also loves to BBQ, and claims his BBQ is the best in town!

    • Sales Manager
      Benny Tadeo
      Sales Manager

      Benny's customers know him for being dedicated to the dealership and Boulevard's customers. Since he first started working for General Motors his motto was: Putting dreams in driveways since 1995 . He is very family oriented and loves to spend time with his kids at the beach. There you can find him paddle boarding and/or surfing, which is his passion.

    • Boulevard Collision Center
      Matt Maloney
      Boulevard Collision Center

      Matt has been in the business of repairing and repainting autos since college for 25+ years and worked in every aspect of automotive collision repairs. Starting in his late teens, he learned how to make the repairs, paint the vehicles and ran his own classic restoration shop where he performed the restoration of classic automobiles. Over the years that followed, he has worked as a shop foreman, an estimator, assistant manager and now for the past 20 years, as the manager. 10 of the 20 years he has been here at Boulevard Buick/GMC. He is a married father of 2 and family is everything to him. Here at Boulevard, our customers are part of our family, and we treat them accordingly. We repair all makes and models and our goal of 100% complete satisfaction is the basis of our excellent reputation. Please come see us anytime for a free estimate and a cup of coffee.

    • Ellen Chase Photo
      Ellen Chase
    • Inventory Manager
      Phone : (562) 492-1000
      Linda Sievers
      Inventory Manager
      Phone : (562) 492-1000

      Linda is an employee who really holds our Boulevard family together. She has been in the auto business for 26 years, Linda is very dependable and is always helping out with whatever she can. In her spare time she loves to garden, cook, camp, and play with her beautiful dog.

    • Brad Willingham Photo
      Brad Willingham
    • Ron Charron Photo
      Ron Charron
      Phone : (562) 492-1000
  • New (562) 264-0919
    • Internet Sales
      Josh Owens
      Internet Sales

      Josh is a Long Beach resident. His customers love that he is very responsive to their needs, has amazing energy and is very dedicated. On his spare time he likes to build computers. He is attending CSULB for computer engineering, which makes him quite savvy with technology.

    • Brian Collins Photo
      Brian Collins
      Sales and Leasing
    • Sales and Leasing
      Dwip "DJ" Choudhury
      Sales and Leasing

      Dwip, also known as DJ lives in Rossmoor. DJ's customers say that he is very personable, trusting and reliable. When he is not at the dealership, Dwip loves to play the guitar and soccer on his free time.

    • Evan Olson Photo
      Evan Olson
      Sales and Leasing
    • Sales and Leasing
      Isse Mohamud
      Sales and Leasing

      Isse lives in Long Beach. He loves watching sports, especially basketball and being outdoors on his free time.

  • Service (562) 264-0913
    • Frank Martinez Photo
      Frank Martinez
      Service Manager
    • Service Advisor
      Taidy  Garcia
      Service Advisor

      Taidy is the newest member of our Boulevard Family. She's a hardworking new mother and we're excited to have her with aboard!

    • Service Advisor
      Jose Santiago
      Service Advisor

      You may remember Jose as the friendly young man that would greet you as you pulled into our Service Drive. Jose has been such an asset to our company, he earned a promotion! We're all proud of Jose for all of his hard work and dedication.

    • Luis Casanova Photo
      Luis Casanova
      Service Advisor
    • Courtesy Transportation Manager
      Tom  Sievers
      Courtesy Transportation Manager

      Tom has been working in the auto industry since 1989. He is very loved by his customers because he is very reliable, dependable, friendly and honest. He loves spending time with his family and camping in Big Sur.

    • Service Greeter
      David Acevedo
      Service Greeter

      David is the new friendly face of our Service Drive. David stands ready to assist you when you visit our Service Department.

  • Parts (562) 264-0919
    • Jose Luis Dominguez Photo
      Jose Luis Dominguez
      Parts Counterman
  • Finance (562) 264-0919
    • Finance Manager
      Alfred Diaz
      Finance Manager

      When Alfred isn?t at our dealership he can be found with his two daughters at Disneyland or Knott?s Berry Farm. He has been working in the automotive industry for about 14 years. Alfred is known for getting his work done in a timely matter. Alfred is always pleasant, with a genuine smile on his face willing to help his customers.

    • Finance Manager
      Jane Griffin
      Finance Manager

      Jane has been in the car business for over 30 years, She has a great sense of humor, is very good at her job and is very thorough.

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